Pickle Pioneers
Brand guide
How we look, sound, and show up. Use it for labels, signs, social posts, and merch.
Logo
Two marks, one family. The wordmark leads on the website and signage. The seal, our original badge, lives on lids, merch, and social avatars.
Pickle PioneersPickle Pioneers- Give the wordmark room: at least the width of the chip on every side.
- Use the seal exactly as it is. Don’t redraw, recolor, or stretch it.
- On photos, place marks over a calm area, or use the seal instead.
Color
Dill and Brine do the heavy lifting. Flavor tints sit behind product photos so each jar gets its own color. Tap any swatch to copy its hex code.
- Dill
- Brine
- Jar Glass
- Dill Leaf
- Sweet Gold
- Habanero Peach
- Seal Green
- Seal Sky
Type
Bricolage Grotesque
Pickles that tickle your palate.
Headlines. ExtraBold, 84% width, tight letter spacing. Sentence case, always.
Geist
Crinkle-cut, small-batch pickle chips, handcrafted in West Hartford, CT. Three flavors, $10 a jar.
Body copy, buttons, and forms. Regular and Semibold.
The crinkle
Our pickles are crinkle-cut, so our shapes are too. The wavy edge shows up on the chip, section edges, buttons, and link underlines.
Pick your heat.
The stickerLearn more
The underlineVoice
Friendly and local
Handcrafted in West Hartford, CT.
Elevated artisanal culinary experiences.
Puns, sparingly
These dill-lightful classics have stood the test of time.
A big dill for every-brine. Lettuce turnip the beet.
Plain about the facts
$10 a jar. Free delivery in West Hartford on two or more jars.
Unbeatable value with seamless delivery options.
Photography
Bright, honest, and close. Real jars, real hands, real sandwiches.
